Monterey Insight. Trusted. Reliable. Unique.

Monterey Insight was on a journey to redefine its identity, seeking to enhance its brand to match the quality and reliability of the data it provides to the investment fund industry.

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The company faced the challenge of evolving its brand from a simple name representation to a more sophisticated and recognisable logo that conveys authority and quality.

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I initiated the branding process by diving deep into the company’s values, mission, and the unique data services it offers to the investment fund industry.

The rebranding encapsulates the company's professionalism, expertise, and unique position in the market, ensuring consistency across digital, print, and physical media.

Branding
Visual Identity
Art Direction

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