About me
With over 25 years of experience in multiple business sectors, I help businesses and agencies of all sizes create brands that make a difference.
Based in Bearsted in Maidstone, Kent, I work remotely to serve clients wherever they’re based. I offer expert design guidance and creative solutions that can help support your business.
Experience
Creative Director
Hue & Cry, London
Branding and communications projects for the food, drink and travel sectors. Clients included Beam Suntory, Carlsberg and Mount Gay.
Creative Director
Stepladder, London
Commercial and residential branding projects for the property sector. Clients included Berkeley Homes, Canary Wharf plc and Landsec.
Design Director
39 Degrees North, Beijing
Branding, motion design and animation projects for a wide range of clients, including BMW and Mercedes.
Art Director
G2 Studio, Beijing
Branding, print and digital projects for a wide range of clients, including Servier and Swire Hotels.
Senior Designer
Lenovo, Beijing
Branding and packaging projects for Lenovo’s International product line and cultural programmes.
Head of Design
Westside Group, London
Working from concept to completion on branding, print and digital projects for a wide range of clients from local retail to global fashion.
Clients
My approach
Firstly, I need to understand what makes you or your brand tick. I then tailor designs to fit your brand’s identity or your latest project perfectly.
By blending design with a successful strategy, your designs will be more than just visually appealing; they’ll effectively communicate your message and reach your target audience.
I focus on the details because they matter. I ensure everything is well-crafted and cohesive, providing you with polished and professional design.
In short, you’re getting designs that resonate with who you are, backed by strategic thinking, and executed with an eye for detail.
Process
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– Initial meetings to understand your vision, goals, and challenges.
– Market research to analyse competitors and understand your target audience.
– Gathering creative inspiration that aligns with your brand ethos.
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– Discussions to define key brand elements, such as mission, vision, values, and unique selling propositions.
– Developing a creative strategy that guides the design process.
– Creating a preliminary concept or mood board sets the design work's tone.
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– Creating initial design drafts and concepts.
– Iterative refinement through client feedback and collaboration.
– Perfecting the design to ensure it aligns with the brand's identity and message.
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– Finalising design assets and preparing them for various touchpoints.
– Implementing the design across digital, print, and other relevant platforms.
– Providing comprehensive brand guidelines for consistent application and future use.