HYLO – A Basecamp for Brilliance
Say hi to HYLO – 278,000 sq ft of awesomeness. Created by the CIT Group, HYLO is one of London’s most exciting new office buildings – a flexible work environment designed to positively influence health and well-being.
To embrace the ambition of the client and the agent teams, I created a name and a visual language that paid homage to the most important part of the building – its talent.
![HYLO Logo](https://images.squarespace-cdn.com/content/v1/5f391a5d57f6923b8d596072/1597678310762-B4Q0NIQFM4H33V41025N/Heading+GIF.jpg)
![HYLO Visual Language](https://images.squarespace-cdn.com/content/v1/5f391a5d57f6923b8d596072/1598007905879-CQRMR3COQB9SYL2Q9YD0/Mark+Daniels_Portfolio2_keynote.jpg)
![HYLO Editorial Design](https://images.squarespace-cdn.com/content/v1/5f391a5d57f6923b8d596072/1597678337126-XBK334B1OV1EXLHRPTKB/7F0A7197_CROP.jpg)
![HYLO Hoarding Design](https://images.squarespace-cdn.com/content/v1/5f391a5d57f6923b8d596072/1597836193126-2SX5BSN98VCZTUVGJYRI/7F0A6577_RET.jpg)
![HYLO Mechandise](https://images.squarespace-cdn.com/content/v1/5f391a5d57f6923b8d596072/1597678316547-4OAT9F49FKWHV66U7VGG/7F0A6326.jpg)
![HYLO Lifestyle Photography](https://images.squarespace-cdn.com/content/v1/5f391a5d57f6923b8d596072/1597678308822-YDFMKEE503N9L1TPJG22/HYLO_Emailer_Area_photos_GIF.jpg)
Play the film
Naming
Branding
Visual Identity
Creative Direction
Publication Design
Copywriting
Art Direction
Film Script
Print Production
Website & Digital Design
All work undertaken at Stepladder