Hero Living. Elevate your everyday.
Established in 2017, HERO LIVING is a rising player in the Build To Rent sector and recognises the importance of differentiating itself in a rapidly evolving market. Spurred on by successful growth across the South East
Yet, they faced the challenge of bolstering their brand identity to stand out in this competitive space.
![markdanielsAsset 33.jpg](https://images.squarespace-cdn.com/content/v1/5f391a5d57f6923b8d596072/a393c530-d272-422f-87ed-1ef7fe3222e8/markdanielsAsset+33.jpg)
Addressing this, I developed a comprehensive rebranding strategy for HERO LIVING — crafting a distinct brand positioning statement, tone of voice, key messaging, brand values, and an integrated visual identity for both print and digital platforms.
![markdanielsAsset 39.jpg](https://images.squarespace-cdn.com/content/v1/5f391a5d57f6923b8d596072/3ae8d7ac-a10c-43e9-a7a4-b273ec81b21e/markdanielsAsset+39.jpg)
![markdanielsAsset 35.jpg](https://images.squarespace-cdn.com/content/v1/5f391a5d57f6923b8d596072/60de457f-3034-43c8-9bd5-028d2b59d6a5/markdanielsAsset+35.jpg)
![markdanielsAsset 38.jpg](https://images.squarespace-cdn.com/content/v1/5f391a5d57f6923b8d596072/b42c0e0c-e219-4145-bc17-65c250cee26d/markdanielsAsset+38.jpg)
![markdanielsAsset 37.jpg](https://images.squarespace-cdn.com/content/v1/5f391a5d57f6923b8d596072/d81fbbdd-993c-4a07-81da-97097ec739c0/markdanielsAsset+37.jpg)
![markdanielsAsset 36.jpg](https://images.squarespace-cdn.com/content/v1/5f391a5d57f6923b8d596072/a799b266-ad48-4134-88be-62a69bbb5bd5/markdanielsAsset+36.jpg)
![markdanielsAsset 34.jpg](https://images.squarespace-cdn.com/content/v1/5f391a5d57f6923b8d596072/febb3e53-626e-4304-a754-ed0246b31d2f/markdanielsAsset+34.jpg)
![2120-Grifo-Developments_Hero-Living-Guidelines.gif](https://images.squarespace-cdn.com/content/v1/5f391a5d57f6923b8d596072/0304bb43-5cf3-4802-824f-335513a942a2/2120-Grifo-Developments_Hero-Living-Guidelines.gif)