Unlocking the essence of 'Every You' at 68 Broadwick Street.
It’s great to look back at old projects where ideas just seemed to click and flow from strategy to delivery – in this case, a campaign idea for Stepladder's commercial leasing project for 68 Broadwick St. Here’s the journey behind my 'For Every You' campaign.
Crafting Creativity and Direction
To drive the 'For Every You' campaign, I embarked on a journey to transcend the conventional. Through art direction and copywriting, I tried to capture the essence of versatility and uniqueness that defined 68 Broadwick St.
This project was more than just a space; it's an anthology of stories waiting for you to fill its pages. Nestled between Carnaby Street's electric pulse and Soho's creative soul, it's a gateway to a world where creativity intertwines with innovation.
The copy for the campaign was inspired by the building’s main benefits to its future occupiers. I created a multifaceted narrative that covered each benefit. Each benefit is personified with its own relatable personality.
Discover 'For Every You’
Embark on a journey of self-expression, innovation, and limitless possibilities. Explore the realms of 'For Every You' at 68 Broadwick St – a space where your identity and ambition converge. This is more than a building; it's a testament to the multifaceted brilliance that defines you.
🌆 "For the going out out you" – Embrace the exhilarating spirit of Broadwick St, where the city's pulse merges with your vibrant social self. This is more than a location; it's a rendezvous with London's nightlife and your inner party enthusiast.
📐 "For the getting it done you" – Experience the seamless fusion of functionality and elegance within the vast floorplates of 68 Broadwick St. This is your canvas, your domain, where productivity finds its perfect backdrop.
🌍 "For the we're in this together you" – The post-pandemic world demands spaces that adapt, that breathe with you. 68 Broadwick St is not just a building; it's a collective commitment to resilience and unity.
🌟 "For the responsible you" – Innovation meets responsibility. With an innovative landlord at the helm, this space echoes your conscientious values, shaping a sustainable future for your endeavours.
🏢 "For the you-do-you-you" – Your journey is uniquely yours. The dedicated office reception at 68 Broadwick St embodies your individuality, where every detail speaks of your essence.
☀️ "For the blue sky thinker you" – Elevate your thoughts on the 6th-floor terrace, a haven for visionary contemplation. The sky isn't the limit; it's a canvas for your boldest ideas.
#ForEveryYou #68BroadwickSt #CreativeJourney #InnovationAndDesign #SpacesWithIdentity
