‘Brand’ vs ‘Branding’
Understanding the difference between your "brand" and "branding" is essential information for anyone who wants to build a successful business.
Brand: What People Say About You When You're Not Around
When you're not around, your brand is what people say about you, your product, or your service. It's the feeling people get when they think about what you offer. When you're not around, your brand is what other people say about you. This shows that your brand lives in people's minds, shaped by their experiences and what they think you do.
Branding: How You Tell Your Story
Branding is how you influence what people say and feel about your brand. It's the effort to shape your story and how people see you. Through branding, you tell your story in a way that connects with your audience and reflects what you stand for. It's about being consistent in your message, whether through your logo, your website, or how you interact on social media. Branding is the set of tools we use to build and share your brand's personality.
“...the truth about brand and branding is that success does not demand
human perfection or even human extraordinariness. What it
demands is the application of certain principles and practices.
”
How I Can Help Bring Your Brand to Life
I take a personal approach to branding. It's more than just designing a nice logo or developing a catchy slogan; it's about understanding who you are, what makes you different, and how you can communicate that. I can help make your brand recognised and remembered.
If you want to update your image, launch a new product, or make your brand more relatable, I'm here to help. Let’s ensure that what people say about you when you're not in the room is exactly what you want them to say.
