Birrificio Angelo Poretti. Beer. Made for pairing.

Birrificio Angelo Poretti is an Italian beer brand being relaunched in the UK with lots of exciting hop variants.

Part of the challenge in the brief was to cast off the fact that drinking beer with food is not the done thing. The solution, in part, was to borrow visual cues from the wine world to make this beer resonate more with Birrificio Angelo Poretti’s ‘Tastemaker’ audience.

The project was part of a winning pitch I was involved with as Creative Director at Hue & Cry. The entire creative team from food stylist Camilla Wordie to design director Coralie Carre ached over the immaculate detail of the final CGI renders. Yes – CGI! Where else are you going to get a lobster in lockdown?

See the full case study over at Hue & Cry. Enjoy the animations!