Building Inclusivity and Empowering Awareness

Lately, I've been working with a lovely startup brand. Their mission has been raising awareness for mental health issues and promoting acceptance of autism and LGBTQIA+ communities.

The founders are driven by their experiences raising an autistic child and having LGBTQIA+ family members. They realised the importance of spreading awareness and understanding, and they're all about celebrating differences and creating a more accepting world.

The brand strategy was about creating merchandise that starts conversations and spreads awareness. I helped them realign their brand name, create a new visual identity, and create a series of playful brand illustrations and messaging that embraces inclusivity.

By rocking their products, you become an ambassador, sparking conversations and promoting acceptance in your community.

Get involved at: http://beubedifferent.com