My Services
Branding
Good branding starts with understanding the business. What you do, who you’re talking to, where you want to go and why someone should choose you. From there, I can help shape the positioning, messaging, naming and overall direction before anything visual begins.
+ Brand strategy
+ Positioning
+ Naming
+ Messaging
+ Brand development
+ Brand reviews and refreshes
Visual Identity
I create identity systems built around logos, typography, colour, imagery and the wider visual language around your brand. The aim isn’t simply to make things look better. It’s to make everything feel like it belongs together.
+ Logo design
+ Visual identity systems
+ Typography and colour
+ Art direction
+ Brand guidelines
+ Campaign look and feel
Graphic Design
Once the brand is in place, I can help you use it properly across the things your customers actually see. That might be a brochure, annual report, presentation, packaging or a full set of marketing materials. I can also handle print production, from artwork preparation through to liaising with printers and checking the finished job.
+ Brochures and marketing materials
+ Editorial design and reports
+ Presentations
+ Packaging
+ Advertising and campaigns
+ Signage and exhibitions
+ Print production
+ Social and digital assets
Website Design
I design and build straightforward websites, mainly in Squarespace and WordPress. The focus is on clear structure, strong design and making the site easy for people to use. I can help with the content, page structure and search basics too, so you’re not left trying to stitch everything together yourself.
+ Website design
+ Squarespace websites
+ WordPress design
+ Website refreshes
+ UX and page structure
+ Content and copy support
+ App Design
+ Interactive Presentations
+ Email Marketing
Property Marketing
Property is one area I know particularly well. I spent more than a decade working on residential and commercial developments for developers, agents and property businesses including Berkeley Homes, Canary Wharf Group and Landsec.
I can help from the very start, naming, positioning and identity, right through to brochures, websites, hoardings, signage, marketing suites and campaigns.
Sometimes that means creating a development brand from scratch. Sometimes it means working out why an existing one isn’t quite connecting. Either way, the starting point is the same: understand the place, the audience and what genuinely makes it different.
+ Development Naming
+ Property Branding
+ Campaigns & Advertising
+ Brochure Design (Digital or Print)
+ Website Design
+ Hoarding Design
+ Floorplans
+ Map creation
+ Wayfinding and Site Signage
+ Marketing Suite Concepts
+ Photography
+ Social Media design
+ Film
Mentoring for Graphic Designers
Are you starting a career in graphic design or looking to enhance your skills? My mentoring service is designed to provide guidance and support. With over 30 years of experience in the design industry, I offer personalised mentoring sessions tailored to your individual needs.
Whether you’re a student, an emerging designer, or an established creative seeking to broaden your expertise, I’m here to share practical advice, industry insights, and hands-on support to help you develop.
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One-on-one sessions focused on your specific goals and challenges in graphic design.
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Benefit from my extensive experience across multiple sectors, gaining insider knowledge to navigate the design world with confidence.
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Receive practical tips and techniques to refine your design work, covering everything from foundational principles to advanced concepts.
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Get advice on crafting a standout portfolio, networking effectively, and advancing in your graphic design career.
Some nice words…
I really enjoyed working with Mark - he’s an extremely talented designer and Creative Director. He’s professional, thoughtful and diligent. We worked closely together on numerous projects and I always admired Marks desire to get stuck in and ensure the creative work was always of the highest standard. Mark is great at managing a large team across multiple projects and various creative challenges. He’s a great guy to work with and I hope to work with him again soon in the future.
— Laura Evans
Mark is an extremely talented Creative Director. I worked under Mark for two years and it completely changed my approach to design and strategy. I probably learned more in those two years than I’d done in my entire career to date at that point - from process, research, insights and creative concepts to forming brand languages, visual execution and copy writing. He is incredibly creative, knowledgeable, has a mean eye for detail and is always full of banter.
— Anders Godal
I once shared an office with Mark and used to glance at his work over his shoulder on my way to and from the coffee machine. Sometimes I would overhear creative brainstorms he would have with his team, and how he would push them in a way that empowered them, to get the best from them. Can vouch for the creative integrity he brings to all his projects.
— Matt Emmins
I had the pleasure of working with Mark at Stepladder. He is a real inspiration and a great Creative Director and mentor to any graphic designer. He brings experience, excitement, creativity and professionalism to every project and he always makes sure that every outcome responds to clients needs.